For nearly 150 years, Greif has been creating packaging solutions for life’s essentials. And while the company’s annual sustainability reports have been a fixture since 2009, a clear demand emerged from customers: they needed to more intuitively grasp Greif's sustainability initiatives and solutions and understand how Greif could be a pivotal partner in achieving their own ambitious sustainability goals.

Greif recognized that a one-size-fits-all approach to sustainability reporting was no longer sufficient, tapping thinkPARALLAX for support. Their traditional annual sustainability report, while thorough, was technical and disclosure-heavy. This presented a clear opportunity: to craft communications tailored to diverse audience needs, translating complexity into clarity.