Over the years, our work with International Paper has focused on one goal: to achieve a deeper, more meaningful integration of Global Citizenship throughout the company, and to help transform global citizenship from something IP does “in addition to” its core business to something that is embedded as an integral part of the company’s diverse range of global businesses. In short — to change the corporate culture.

Our work has included both top-down and bottom-up efforts. At the highest level, thinkPARALLAX has helped guide International Paper’s executives, directors, and key leadership through the process of updating its corporate mission and vision. We also developed a strategic framework and platform for global citizenship.

At the grassroots level, thinkPARALLAX has worked directly with a variety of marketing, communications, and business teams to ensure that key messaging and engagement efforts were appropriately tailored to meet the unique needs of each of International Paper’s wide range of internal and external stakeholders.

Culture change doesn’t happen overnight, and the process of embedding global citizenship in a company with 55,000 employees in 24 countries takes time. But ultimately, we’re confident that the work we’re doing will result in greater alignment, a stronger corporate reputation, a more competitive employer brand, higher levels of engaged employees, and ultimately will better position International Paper to deliver long-term, sustainable value for its many stakeholders for generations to come.